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Search Engine Optimization

 

Search Engine Optimization is the first step to search engine ranking.

There are many SEO strategies that are necessary to have your website optimized that it is really difficult to stay on top of it all. The list that I have accumulated so far is:

  • URL should have your product/service or primary keyword as part of the name
  • Certain character lengths for your Title & Description meta tags that are different for each search engine
  • Your Title must be at the beginning of the Head of your document
  • Keywords in the "Keyword Meta tag" are no longer looked at by Google
  • Keywords you want people to search on must be scattered throughout your text Words cannot be hidden text
  • If you register your domain name for 8+ years, the search engines smile fondly upon you
  • One way external links are better than reciprocal links
  • Paid linking services are becoming outdated and soon will no longer be used by search engines
  • Images must have alt tags filled with keywords
  • Your site should not be submitted more than once a month, unless major changes have been made

There's a whole lot more to know about Search Engine Optimization. After learning it, apply it. Keeping these strategies in mind and then combine them with the fact that the rules change, almost monthly, you hardly stand a chance in getting any rankings with search engines. .

There are tools that you can use everywhere on the Internet. The two that I have found to be most helpful are Traffic Blazer which is only $20.00/yr and Planet Ocean's Search Engine Optimization manual. Traffic Blazer gives you the tools to select your keywords, creates your meta tags, submission service to all the major search engines, as well as smaller ones, 200+ directories, and an analysis of your website for broken links. It is a wonderful hands-on tool. Planet Ocean's SEO manual, provides you with pages of information on what to do, how to do it, and for which search engines. Because rules change constantly, these guys have included as part of your purchase, monthly updates as well as access to their support line.

If you do not want to pay someone else big bucks to do it, I recommend these services. Please check the SEO Scams for scams so that if you decide to pay someone, you will know what's going on and will not get screwed.

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